Posts Tagged ‘SEM’
Register Your Domain for 10 years?
What’s the point? Well, when trolling through many forums on this topic, it seems that many senior level SEO’s and contributers believe that it does help…. Or that it at least can not hurt.
Here’s a few reasons for a lengthy registration:
1. Shows the Search Engines that you’ll be around for a while.
2. Lowers your price per year.
3. Secures your domain for that time period.
4. Even though they might not use it, Google has a patent application that looks at this data.Those who agree that it might not hurt argue that spammy domains would rather save a few bucks here and there than risk paying for 10 years for a blacklisted domain.
Jon Glick, formerly of Yahoo’s search team backs this up by stating that when the IRS determines who to audit, each “flag” has a certain value, and if you have a high enough score, Zapp! - you’re audited. A one year registration is just one of those metaphorical flags.
Tags: domain registration, extended registration helps seo?, SEM, SEO
Can’t Afford SEO?
It takes a lot of time and patience to see relevent results in your SEO campaign. And usually it is worth every penny. This is why many firms charge what they do. However when money is an issue, and you still want an optimized site, sometimes It is best to just do things yourself.
Here are 10 things to help get you started:
1. Insert keywords within the title tag so that search engine robots will know what your page is about. However don’t go overboard. The text within the title tag is what shows up in a search result so make sure your title is never more than 63 characters so humans can read it.
2. Use the same keywords as anchor text to link to the page from different pages on your site. This is especially useful if your site contains many pages. The more keywords that link to a specific page the better.
3. Make sure that the text within the title tag is also within the body of the page. It only makes sense to do so as the spiders index all of your site and creating meaningful content throughout the page is a great way to be considered relevant .
Adding the exact same text for your h1 tag will tell the reader who clicks on your page from a search engine result that they have clicked on the correct link and have arrived at the page where they intended to visit. Robots like this too because now there is a relation between the title of your page and the headline.
Also, sprinkle your keywords throughout your article. The most important keywords can be bolded or colored in red. A good place to do this is once or twice in the body at the top of your article and in the sub-headings.
4. Do not use the exact same title tag on every page on your website. Search robots might flag your pages as duplicate content and they won’t be indexed. If you have a page about “chocolate labs” and a page about “yellow labs” then title the separate pages accordingly.
5. It’s important to have a description meta tag as it is what is seen underneath the title in the search results. Unlike the past search engines don’t put much value on this or the keywords tag. So don’t go crazy with these tags as it is usually a waste of time.
6. Many times you can be penalized for linking to unsavory internet areas such as link farms etc. Don’t waste your time with these.
7. Do not use doorway pages. Doorway pages are designed for robots only, not humans. Search engines like to index human friendly pages which contain content which is relevant to the search.
8. Title tags for Text links. Insert the title tag within the HTML of your text link to add weight to the link and the page where the link resides. This is like the alt tag for images.
9. Describe your images with the use of the alt tag. This will help search engines that index images to find your pages and will also help readers who use text only web browsers.
10. Submit to the search engines yourself. Do not use a submission service or submission software. Doing so could get your site penalized or even banned.
Tags: basic seo, cheap seo, costly SEO, high priced seo, SEM, SEO
What is SEO? Do I need it?
Short for Search Engine Optimization, It’s the process of increasing traffic to a web site by having that website appear higher in the search engine rankings. Many users don’t click past page 3 of search results and many more don’t even get that far. Thus, it is beneficial to be at the top of the more popular search engines.
Do I need it?
Well…That all depends. If you are marketing a product or service and have competition, it is likely that you could use SEO services as one more tool to increase your business’s bottom line. However, If you are creating an online photo album for your family to share pictures, stories, etc, you probably do not need to appear high in the search engines… Or even appear at all.
Tags: do i need to optimize my site?, SEM, SEO, what is seo?