Posts Tagged ‘cheap seo’

Can’t Afford SEO?

It takes a lot of time and patience to see relevent results in your SEO campaign.  And usually it is worth every penny. This is why many firms charge what they do. However when money is an issue, and you still want an optimized site, sometimes It is best to just do things yourself.

Here are 10 things to help get you started:

1. Insert keywords within the title tag so that search engine robots will know what your page is about. However don’t go overboard. The text within the title tag is what shows up in a search result so make sure your title is never more than 63 characters so humans can read it.

2. Use the same keywords as anchor text to link to the page from different pages on your site. This is especially useful if your site contains many pages. The more keywords that link to a specific page the better.

3. Make sure that the text within the title tag is also within the body of the page. It only makes sense to do so as the spiders index all of your site and creating meaningful content throughout the page is a great way to be considered relevant .

Adding the exact same text for your h1 tag will tell the reader who clicks on your page from a search engine result that they have clicked on the correct link and have arrived at the page where they intended to visit. Robots like this too because now there is a relation between the title of your page and the headline.

Also, sprinkle your keywords throughout your article. The most important keywords can be bolded or colored in red. A good place to do this is once or twice in the body at the top of your article and in the sub-headings.

4. Do not use the exact same title tag on every page on your website. Search robots might flag your pages as duplicate content and they won’t be indexed. If you have a page about “chocolate labs” and a page about “yellow labs” then title the separate pages accordingly.

5. It’s important to have a description meta tag as it is what is seen underneath the title in the search results. Unlike the past search engines don’t put much value on this or the keywords tag.  So don’t go crazy with these tags as it is usually a waste of time.

6. Many times you can be penalized for linking to unsavory internet areas such as link farms etc. Don’t waste your time with these.

7. Do not use doorway pages. Doorway pages are designed for robots only, not humans. Search engines like to index human friendly pages which contain content which is relevant to the search.

8. Title tags for Text links. Insert the title tag within the HTML of your text link to add weight to the link and the page where the link resides. This is like the alt tag for images.

9. Describe your images with the use of the alt tag. This will help search engines that index images to find your pages and will also help readers who use text only web browsers.

10. Submit to the search engines yourself. Do not use a submission service or submission software. Doing so could get your site penalized or even banned.

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